ROOT is a ginger shot company focused on immune health. Guided by science, they aim to boost your immune system with a product that effortlessly fits into your daily routine. Inspired by their scientific roots, I crafted a minimal brand identity that feels both intentional and approachable. The design draws subtle connections to the lab, pairing clean, modern aesthetics with a distinctive edge that reinforces their commitment to natural health backed by science. The result is a brand that stands out with clarity and purpose.